Buyer Personas

Answer

Radhika Duggal explains how to use personas to segment customer bases and refine growth marketing strategies.

Source: Crafting Winning Designs through Understanding Personas - with Radhika Duggal on eCommerce Marketing Podcast.

Top episodes

1. 1. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   Radhika Duggal explains how to use personas to segment customer bases and refine growth marketing strategies.

2. 2. 113. Feeling like your store is invisible? Try this

   The Ecommerce Roadmap

   Tina discusses how to overcome store invisibility by developing buyer personas and mapping the customer journey.

3. 3. EU147: The Importance of Defining a Customer Persona

   eCommerce Uncensored

   An episode focused entirely on the importance of defining customer personas to identify and reach the right target audience.

← Search again on AskThePods