Buyer Personas

Answer

Marketing veteran Radhika Duggal explains how to create winning designs by understanding customer segments and the difference between buyer and user personas.

Source: Crafting Winning Designs through Understanding Personas - with Radhika Duggal on eCommerce Marketing Podcast.

Top episodes

1. 1. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   Marketing veteran Radhika Duggal explains how to create winning designs by understanding customer segments and the difference between buyer and user personas.

2. 2. 113. Feeling like your store is invisible? Try this

   The Ecommerce Roadmap

   Tina discusses strategies for store visibility, focusing heavily on building detailed buyer personas and mapping the customer journey.

3. 3. Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

   eCommerce MasterPlan

   The Head of eCommerce at Nip + Fab reveals how the brand uses powerful customer personas to scale a 7-figure beauty brand on Shopify.

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