Buyer Persona Development

Answer

Radhika Duggal explains how to use personas to drive brand and growth marketing, focusing on user-centered design and deep customer segmentation.

Source: Crafting Winning Designs through Understanding Personas - with Radhika Duggal on eCommerce Marketing Podcast.

Top episodes

1. 1. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

   eCommerce Marketing Podcast

   Radhika Duggal explains how to use personas to drive brand and growth marketing, focusing on user-centered design and deep customer segmentation.

2. 2. 113. Feeling like your store is invisible? Try this

   The Ecommerce Roadmap

   Tina discusses strategies for store visibility, highlighting buyer persona development and customer journey mapping as foundational steps.

3. 3. The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days (#178)

   The Shopify Growth Show

   Jim Huffman shares tactical advice on identifying target customers and crafting a pitch formula to scale a brand quickly.

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