Industry leaders Sean Frank and Matt Bertulli discuss why people buy, emotional triggers, and practical consumer behavior for ecommerce brands.
Industry leaders Sean Frank and Matt Bertulli discuss why people buy, emotional triggers, and practical consumer behavior for ecommerce brands.
A forward-looking analysis of how the modern Shopify buyer's brain functions in 2025, focusing on noise, decision fatigue, and purchasing defaults.
Explores how buyer purchasing decisions have evolved, focusing on the four key groups that drive shopper choices: reviews, price, design, and functionality.