An exploration of why brands get stuck by using outdated strategies and how to innovate business models to fit the modern market.
An exploration of why brands get stuck by using outdated strategies and how to innovate business models to fit the modern market.
The CEO of Overstock discusses the massive strategic pivot from a general retailer to a niche home furnishings brand and the digital transformation required.
Discussion on the structural shift from dropshipping to brand ownership and how marketing roles are transforming into strategic business functions.