Matt Putra, a fractional CFO, discusses how to transition from messy data dashboards to effective scorecards that drive business growth for e-commerce owners.
Matt Putra, a fractional CFO, discusses how to transition from messy data dashboards to effective scorecards that drive business growth for e-commerce owners.
Sarah Carusona shares how to build a mathematical model to track and achieve growth goals, focusing on quantitative metrics and performance marketing.
Ian and Mark Hammersley search for the 'ultimate e-commerce benchmark' KPI that works across different markets, margins, and traffic costs.