Mark and Ian Hammersley discuss 'Profit Velocity,' a metric they argue is essential for moving beyond vanity metrics to achieve real, scalable ecommerce growth.
Mark and Ian Hammersley discuss 'Profit Velocity,' a metric they argue is essential for moving beyond vanity metrics to achieve real, scalable ecommerce growth.
Focuses on scaling profit through specific KPIs like Profit Velocity and Goldilocks ROAS to balance growth and profitability.
Ian and Michael Hammersley answer listener questions about scaling businesses to 7 and 8 figures, covering finance and key performance indicators.