Business Forecasting

Answer

A deep dive into forecasting philosophies, cohort-based models, and common pitfalls of over and under-forecasting in e-commerce.

Source: E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes on Marketing Operators.

Top episodes

1. 1. E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes

   Marketing Operators

   A deep dive into forecasting philosophies, cohort-based models, and common pitfalls of over and under-forecasting in e-commerce.

2. 2. Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study

   DTC Podcast

   Analyzes survey data from over 500 DTC operators to reveal how successful brands plan and forecast for growth rather than reacting to markets.

3. 3. 2026 Forecast Planning: Board vs Budget vs Bonus Explained

   Ecommerce Playbook

   Explains the 'Board, Budget, Bonus' 3-forecast framework designed to help brands create defensible and aligned financial plans for upcoming years.

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