Building Owned Audiences

Answer

Karly Craig, author of 'Email Is Not Dead', discusses strategies for building revenue-driving email systems, a core component of owned audiences.

Source: E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig on Marketing Operators.

Top episodes

1. 1. E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig

   Marketing Operators

   Karly Craig, author of 'Email Is Not Dead', discusses strategies for building revenue-driving email systems, a core component of owned audiences.

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   Explores building a content flywheel that leverages organic social and creators to feed into a brand's growth ecosystem.

3. 3. DTC Content Creation Process That Wins on Paid Social

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   How to build an in-house content creation process to gain a competitive advantage on paid and organic platforms.

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