Building Owned Audiences

Answer

Kevin Espiritu shares how Epic Gardening reached a $7.3M year without ads by focusing on content and building a massive owned audience via email and social media.

Source: Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce on DTC Podcast.

Top episodes

1. 1. Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce

   DTC Podcast

   Kevin Espiritu shares how Epic Gardening reached a $7.3M year without ads by focusing on content and building a massive owned audience via email and social media.

2. 2. Owning the Social Moment

   Future Commerce

   A discussion on the risks of building on 'rented land' (social media) and the importance of owning the customer relationship in a post-algorithm world.

3. 3. Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)

   Thinks Out Loud

   Part 1 of a series on building a digital presence, focusing on moving an audience from 'rented land' (social platforms) to owned channels.

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