Paul Baron discusses how to transition from a marketplace seller to a brand by building independent audiences using influencer marketing and chatbots.
Paul Baron discusses how to transition from a marketplace seller to a brand by building independent audiences using influencer marketing and chatbots.
Learn three specific steps to build an audience outside of Amazon and drive external traffic to your products to mitigate platform risk.
Will Haire explains how to dominate your category by reaching specific Amazon audiences off-platform using DSP and other external marketing strategies.