Explores micro-influencer marketing as a profitable strategy for building and scaling Shopify brands by focusing on authentic connections.
Explores micro-influencer marketing as a profitable strategy for building and scaling Shopify brands by focusing on authentic connections.
Covers the 'Pyramid Model' of influencer marketing, focusing on product seeding and cultivation of long-term influencer communities.
Rebecca Martin shares her journey of building a skincare brand through intentional, long-term relationships with content creators and influencers.