Building Brand Relevance

Answer

Monica Rigali, VP of Global Brand Management at JanSport, explains how the heritage brand stays relevant to Gen Z consumers.

Source: How JanSport Stays Relevant and Connects With Gen Z Consumers on Total Retail Talks.

Top episodes

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   Monica Rigali, VP of Global Brand Management at JanSport, explains how the heritage brand stays relevant to Gen Z consumers.

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