Building Brand Relevance

Answer

DSW's CMO Sarah Crockett discusses driving a brand refresh and maintaining relevance for a major retail brand in a competitive landscape.

Source: CMO Sarah Crockett on DSW's rebrand: 'We're not going to throw everything out and just focus on the future' on The Glossy Podcast.

Top episodes

1. 1. CMO Sarah Crockett on DSW's rebrand: 'We're not going to throw everything out and just focus on the future'

   The Glossy Podcast

   DSW's CMO Sarah Crockett discusses driving a brand refresh and maintaining relevance for a major retail brand in a competitive landscape.

2. 2. Break Through $10M: Consistency, Discipline & Meta Ads With Anthony Ciavirella

   Up Arrow Podcast

   Anthony Ciavirella shares how Manmade uses consistency, discipline, and cultural trend alignment to scale past $10M.

3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The CEO and CMO of Vera Bradley discuss the 360-degree rebrand of their 42-year-old company to attract new generations.

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