Building Brand Relevance

Answer

JanSport's VP of Global Brand Management discusses strategies for maintaining brand relevance across generations and connecting with Gen Z consumers.

Source: How JanSport Stays Relevant and Connects With Gen Z Consumers on Total Retail Talks.

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1. 1. How JanSport Stays Relevant and Connects With Gen Z Consumers

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   JanSport's VP of Global Brand Management discusses strategies for maintaining brand relevance across generations and connecting with Gen Z consumers.

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