Sarah Crockett, CMO of DSW, discusses leading a brand refresh and the strategic balance of honoring brand heritage while evolving to stay relevant in a competitive market.
Sarah Crockett, CMO of DSW, discusses leading a brand refresh and the strategic balance of honoring brand heritage while evolving to stay relevant in a competitive market.
EMARKETER analysts discuss building enduring brand equity and how brands stay true to their values while operating at a global scale to remain culturally relevant.
Anthony Ciavirella shares how Manmade reached $10M by focusing on community, discipline, and aligning the brand with cultural trends to ensure lasting relevance.