Building Brand Credibility

Answer

Margot Bloomstein discusses how brands like Sephora use content and UX to build long-term customer trust and bridge the 'trust gap'.

Source: How Sephora and BuzzFeed Close the Trust Gap on Retail Remix.

Top episodes

1. 1. How Sephora and BuzzFeed Close the Trust Gap

   Retail Remix

   Margot Bloomstein discusses how brands like Sephora use content and UX to build long-term customer trust and bridge the 'trust gap'.

2. 2. The Playbook for Busting Myths: How to Change Consumers’ Minds

   Shopify Masters

   Anyday founder Stephanie Chen shares her playbook for establishing brand credibility and changing consumer minds when launching a myth-busting product.

3. 3. Creating Credible Content and Community-Building Collabs

   Future Commerce

   Emma Apple Chozick explores the creation of credible content and how meaningful partnerships contribute to overall brand credibility and consumer trust.

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