Covers the transition from paying for ads (renting an audience) to building relational 'owned' reach that compounds over time.
Covers the transition from paying for ads (renting an audience) to building relational 'owned' reach that compounds over time.
Shopify expert Kurt Elster discusses building community and fostering loyalty rather than just driving one-off traffic.
Focuses on reviving engagement through smart content marketing that builds trust and brand loyalty instead of just spamming sales.