Melissa discusses advanced PPC budget allocation for Amazon, focusing on distributing limited budgets across campaigns for maximum efficiency.
Melissa discusses advanced PPC budget allocation for Amazon, focusing on distributing limited budgets across campaigns for maximum efficiency.
Explores a contrarian view on traditional ad budgeting, arguing that fixed budgets can hinder brand scaling and profitability.
Covers the mechanics of budget capping, dynamic spend, and the critical distinction between budgets and bids in DTC advertising.