A deep dive into advanced budget allocation for Amazon PPC, focusing on distributing limited ad spend based on goals and high-performing keywords.
A deep dive into advanced budget allocation for Amazon PPC, focusing on distributing limited ad spend based on goals and high-performing keywords.
Richard and Luke discuss using a 'Spend Power Model' to reallocate ad spend and optimize contribution margins rather than just guessing.
Expert guest Destaney Wishon answers Amazon PPC questions, explaining how to fluctuate budgets to maximize profitability and manage high-traffic periods.