Broad Targeting

Answer

The hosts discuss Meta's latest updates, conversion lift testing, and how brands should navigate persona-based vs. broad targeting.

Source: E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth on Marketing Operators.

Top episodes

1. 1. E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

   Marketing Operators

   The hosts discuss Meta's latest updates, conversion lift testing, and how brands should navigate persona-based vs. broad targeting.

2. 2. Want Ads To Perform? Be More Specifc.

   The Andrew Faris Podcast

   Andrew Faris breaks down the importance of specificity in ad targeting and how to move away from generic broad approaches to find performance.

3. 3. Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

   DTC Podcast

   Focuses on Google Ads strategy, specifically how to identify when keyword targeting is too broad and how to refine spend to acquire new customers.

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