Broad Audience Targeting

Answer

Explores the post-iOS 14.5 advertising landscape, focusing on the shift toward broad targeting strategies on Meta and Google.

Source: Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS on DTC Podcast.

Top episodes

1. 1. Ep 119: AKNF - iOS 14.5 and Ecosystem ROAS

   DTC Podcast

   Explores the post-iOS 14.5 advertising landscape, focusing on the shift toward broad targeting strategies on Meta and Google.

2. 2. E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann

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   David Herrmann returns to discuss Meta media buying, creative diversification, and how to scale channels heading into Q4.

3. 3. E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

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   Discusses media buying performance, creative testing, and the mechanics of audience reach versus strategy exhaustion.

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