Branded Search Strategy

Answer

Dougie from Pilothouse discusses the strategic management of branded search campaigns on Google Ads to maximize ROI and incrementality.

Source: Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF

   DTC Podcast

   Dougie from Pilothouse discusses the strategic management of branded search campaigns on Google Ads to maximize ROI and incrementality.

2. 2. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

   2X eCommerce Podcast

   Sam Piliero provides tactical insights on using branded and non-branded search campaigns to scale DTC brands.

3. 3. Navigating the PMax Puzzle

   Ecommerce Playbook

   Explores the shifting landscape of Google Ads, specifically how competitive bidding affects the value of branded search strategies.

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