Branded Search Strategy

Answer

Dougie from Pilothouse discusses the strategic pros and cons of Google Ads brand bidding, focusing on ROI and incrementality.

Source: Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF

   DTC Podcast

   Dougie from Pilothouse discusses the strategic pros and cons of Google Ads brand bidding, focusing on ROI and incrementality.

2. 2. 493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry

   The My Wife Quit Her Job Podcast

   Brett Curry shares maintainable ways to run Google Ads, with a specific focus on leveraging branded search and shopping campaigns for online stores.

3. 3. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

   2X eCommerce Podcast

   Sam Piliero provides tactical insights on scaling DTC sales using Google and Meta ads, specifically detailing how to structure branded search campaigns.

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