Branded Search Campaigns

Answer

Dougie from Pilothouse explains the nuances of Google Ads branded bidding, focusing on measuring incrementality and proper campaign segmentation.

Source: Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 419: Google Ads Brand Bidding Do's and Don'ts with Dougie from Pilothouse's Google Team | AKNF

   DTC Podcast

   Dougie from Pilothouse explains the nuances of Google Ads branded bidding, focusing on measuring incrementality and proper campaign segmentation.

2. 2. The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)

   2X eCommerce Podcast

   Sam Piliero provides tactical insights on scaling DTC sales, including a deep dive into structuring branded search campaigns vs. non-branded ones.

3. 3. Ep 371: The BIGGEST Mistake we See with Amazon Ads + Strategies to Reduce Returns! | AKNF

   DTC Podcast

   Pilothouse Amazon experts discuss the critical mistake of failing to segment branded vs. non-branded search terms and how to optimize Amazon Ads spend.

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