Focuses on the strategies and operational requirements to make brand-owned resale (recommerce) a profitable and sustainable business model.
Focuses on the strategies and operational requirements to make brand-owned resale (recommerce) a profitable and sustainable business model.
A case study of Lululemon's branded resale engine, discussing how it evolved from a pilot to a commercial channel.
Examines how traditional retailers are innovating through resale to reach Gen Z and achieve sustainability goals.