Brand-Driven Performance Marketing

Answer

BYLT Basics' Spencer Toomey discusses mastering upper-funnel marketing and scaling brand awareness to drive long-term performance and customer acquisition.

Source: Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!) on DTC Podcast.

Top episodes

1. 1. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   BYLT Basics' Spencer Toomey discusses mastering upper-funnel marketing and scaling brand awareness to drive long-term performance and customer acquisition.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello discusses demand generation principles and the ideal budget allocation between brand-building and performance-driven marketing.

3. 3. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Shaun Brandt of Oddit explains 'performance branding' and how DTC brands can align aesthetic brand-building with direct performance metrics.

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