Brand-Driven Performance Marketing

Answer

Preston Rutherford (Chubbies co-founder) explores balancing brand identity with performance marketing to ensure long-term profitability and sustainable growth.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford (Chubbies co-founder) explores balancing brand identity with performance marketing to ensure long-term profitability and sustainable growth.

2. 2. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Oddit co-founder Shaun Brandt discusses 'Performance Branding'—the intersection of aesthetic brand building and measurable performance results for DTC brands.

3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explains principles of demand generation and the strategic ratio between brand investment and performance-driven advertising.

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