Brand-Driven Performance Marketing

Answer

Pat Petriello joins the show to discuss demand generation and balancing the 60/40 ratio between brand-building and performance marketing for long-term equity.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello joins the show to discuss demand generation and balancing the 60/40 ratio between brand-building and performance marketing for long-term equity.

2. 2. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   BYLT Basics shares their playbook for upper funnel marketing, celebrity partnerships, and performance marketing strategies for e-commerce scaling.

3. 3. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Thrive Market's Amina Pasha shares insights on mission-driven brand differentiation and the strategic balance between brand-building and performance marketing.

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