Brand-Driven Performance Marketing

Answer

Pat Petriello discusses the principles of demand generation and how to balance brand-building with performance marketing budgets.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello discusses the principles of demand generation and how to balance brand-building with performance marketing budgets.

2. 2. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   DTC podcast explores BYLT Basics' playbook for upper-funnel marketing and scaling brand awareness alongside performance metrics.

3. 3. What Does the Future Hold for Digital-First DTC Brands?

   Retail Remix

   Jenny Fleiss discusses the future of DTC brands, focusing on sustainable growth through performance marketing and community building.

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