Brand-Driven Performance Marketing

Answer

Tiffany Wilburn discusses how to integrate brand building with performance metrics to help food and beverage brands scale sustainably.

Source: Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn on Up Arrow Podcast.

Top episodes

1. 1. Brand vs. Performance: Breaking Down the Silos With Tiffany Wilburn

   Up Arrow Podcast

   Tiffany Wilburn discusses how to integrate brand building with performance metrics to help food and beverage brands scale sustainably.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello discusses the principles of demand generation and the strategic balance between brand-building and performance marketing.

3. 3. Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

   DTC Podcast

   Spencer Toomey shares BYLT Basics' playbook for mastering upper-funnel marketing to build brand awareness that drives performance results.

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