Brand Vs. Performance Marketing

Answer

Pat Petriello explains demand generation principles, specifically the strategic balance and budget allocation between brand-building and performance marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explains demand generation principles, specifically the strategic balance and budget allocation between brand-building and performance marketing.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford, co-founder of Chubbies, explores the 'Achilles Heel' of advertising: the false dichotomy between brand building and direct response.

3. 3. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Explores how modern retailers navigate the duality of brand identity versus measurable demand generation and performance results.

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