Brand Vs. Performance Marketing

Top 3 podcast episodes answering this question on AskThePods · brand versus performance marketing.

Answer

Explores the duality of brand versus demand marketing in modern retail, focusing on balancing long-term identity with short-term results.

Source: Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail on Retail Remix.

Top episodes

  1. 1. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

    Retail Remix

    Explores the duality of brand versus demand marketing in modern retail, focusing on balancing long-term identity with short-term results.

  2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

    Up Arrow Podcast

    Preston Rutherford discusses the 'Achilles heel' of advertising: the tension between brand building and direct response performance.

  3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

    Ecommerce Braintrust

    Covers the principles of demand generation and how to balance brand-building and performance marketing budgets.

← Search again on AskThePods