Brand Vs. Performance Marketing

Answer

Explores the duality and balance between brand-building content and performance-driven results in modern retail marketing.

Source: Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail on Retail Remix.

Top episodes

1. 1. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Explores the duality and balance between brand-building content and performance-driven results in modern retail marketing.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Discusses the ideal budget allocation between brand and performance marketing to balance short-term sales with long-term brand equity.

3. 3. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   A conversation on the 'Achilles heel' of advertising: the tension between brand building and direct response/performance marketing.

← Search again on AskThePods