Brand Vs. Performance Marketing

Answer

Explores the duality of brand versus demand marketing in modern retail, focusing on balancing long-term identity with short-term results.

Source: Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail on Retail Remix.

Top episodes

1. 1. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Explores the duality of brand versus demand marketing in modern retail, focusing on balancing long-term identity with short-term results.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford discusses the 'Achilles heel' of advertising: the tension between brand building and direct response performance.

3. 3. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Covers the principles of demand generation and how to balance brand-building and performance marketing budgets.

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