Brand Vs. Performance Marketing

Answer

Explores the friction between brand building and direct response, featuring the co-founder of Marathon Data and Chubbies.

Source: Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford on Up Arrow Podcast.

Top episodes

1. 1. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Explores the friction between brand building and direct response, featuring the co-founder of Marathon Data and Chubbies.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Focuses on demand generation principles and the specific budget split between brand-building and performance marketing.

3. 3. Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat)

   DTC Podcast

   Strategist Eugene Healey explains how brand awareness fuels performance marketing using data from Tracksuit and TikTok.

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