Brand Vs. Performance Marketing

Top 3 podcast episodes answering this question on AskThePods · brand versus performance marketing.

Answer

Explores the duality and balance between brand-building content and performance-driven results in modern retail marketing.

Source: Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail on Retail Remix.

Top episodes

  1. 1. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

    Retail Remix

    Explores the duality and balance between brand-building content and performance-driven results in modern retail marketing.

  2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

    Ecommerce Braintrust

    Discusses the ideal budget allocation between brand and performance marketing to balance short-term sales with long-term brand equity.

  3. 3. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

    Up Arrow Podcast

    A conversation on the 'Achilles heel' of advertising: the tension between brand building and direct response/performance marketing.

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