Brand Voice Evolution

Answer

PetSmart's CCO discusses moving from transactional marketing to a modern, pet-parent-centric brand voice to stay relevant.

Source: 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice on Modern Retail Podcast.

Top episodes

1. 1. 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice

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   PetSmart's CCO discusses moving from transactional marketing to a modern, pet-parent-centric brand voice to stay relevant.

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