Brand Voice Development

Answer

PetSmart's CCO discusses the strategic evolution of their brand voice to maintain market dominance and relevance with modern consumers.

Source: 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice on Modern Retail Podcast.

Top episodes

1. 1. 'Far less transactional': PetSmart's Chief Customer Officer on establishing a modern brand voice

   Modern Retail Podcast

   PetSmart's CCO discusses the strategic evolution of their brand voice to maintain market dominance and relevance with modern consumers.

2. 2. Influencer Marketing: Your Guide To Getting Real Results

   Shopify Masters

   Shopify Masters explores how The Honey Pot uses influencer storytelling to maintain a consistent brand voice and achieve real marketing results.

3. 3. Omsom’s Keys to Successful Brand Storytelling

   Shopify Masters

   Omsom co-founder Vanessa Pham shares actionable keys to successful brand storytelling and finding an authentic brand voice for new businesses.

← Search again on AskThePods