Brand Turnaround Strategies

Answer

The Head of Consumer Digital Engagement at Gap Inc. explains the specific playbook used to rebuild and modernize the iconic brand for a new era.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   The Head of Consumer Digital Engagement at Gap Inc. explains the specific playbook used to rebuild and modernize the iconic brand for a new era.

2. 2. Wish.com CEO Vijay Talwar on the Company's Turnaround Strategy

   Total Retail Talks

   Wish.com CEO Vijay Talwar details the strategic plan to stabilize and revitalize one of the world's largest online marketplaces.

3. 3. Week in Review: Abercrombie & Fitch's comeback and fashion's community playbook

   The Glossy Podcast

   An analysis of the strategies and leadership changes that fueled Abercrombie & Fitch's massive brand turnaround and return to relevance.

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