Brand Turnaround Strategies

Answer

Damon Berger, Head of Consumer Digital Engagement at Gap Inc., discusses the 'Mattel Playbook' for brand reinvigoration and the strategy behind Gap's recent comeback.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Damon Berger, Head of Consumer Digital Engagement at Gap Inc., discusses the 'Mattel Playbook' for brand reinvigoration and the strategy behind Gap's recent comeback.

2. 2. Inside David's Bridal's post-bankruptcy turnaround

   Modern Retail Podcast

   David's Bridal CEO Kelly Cook discusses the company's post-bankruptcy turnaround plan and strategies for revitalizing a legacy U.S. retailer.

3. 3. Turnarounds, Transformations, and Taking Charge with Mary van Praag, Global CEO at Milani Cosmetics

   Stairway to CEO

   Milani Cosmetics CEO Mary van Praag shares insights on leading turnarounds and transformations for established beauty brands.

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