Brand Turnaround Strategies

Answer

Damon Berger, Head of Consumer Digital Engagement at Gap Inc., shares the strategic playbook for rebuilding and reinvigorating an iconic heritage brand.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Damon Berger, Head of Consumer Digital Engagement at Gap Inc., shares the strategic playbook for rebuilding and reinvigorating an iconic heritage brand.

2. 2. Ecommerce Investor on Turnaround Tactics (Encore)

   Ecommerce Conversations

   Mehtab Bhogal of Karta Ventures explains the tactical side of acquiring and fixing troubled ecommerce businesses.

3. 3. Elwood Clothing’s Justin Saul: ‘Learning the manufacturing side of the business first was a blessing’

   The Glossy Podcast

   Justin Saul discusses the revitalization of Elwood Clothing, a legacy brand originally launched in 1996, and how they executed its recent successful turnaround.

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