Brand Transformation

Answer

Vera Bradley\'s CEO and CMO discuss the 360-degree transformation of their 42-year-old legacy brand, including a new logo and ambassador.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley\'s CEO and CMO discuss the 360-degree transformation of their 42-year-old legacy brand, including a new logo and ambassador.

2. 2. Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?

   The eCommerceFuel Podcast

   Andrew Youderian shares a behind-the-scenes look at the full rebranding journey of eCommerceFuel, discussing costs, change management, and lessons learned.

3. 3. Naked Wardrobe's co-founders are projecting 50% growth in 2025, following a rebrand

   The Glossy Podcast

   The co-founders of Naked Wardrobe discuss their 2025 rebrand and how they expect it to drive 50% growth by evolving their market position.

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