Aaron Singer, CSO of BRANDED, discusses building high-value challenger brands and the specific metrics used to assess brand equity and enterprise value.
Aaron Singer, CSO of BRANDED, discusses building high-value challenger brands and the specific metrics used to assess brand equity and enterprise value.
Jason Boyce shares insights on building a strong brand and beating competition by focusing on brand equity and consumer perception rather than price cuts.
Jordan Karcher of Grounds & Hounds discusses scaling a product-centric brand by focusing on brand equity and marketplace perception.