Brand Strategy In Luxury

Answer

Dr. Julie Chung explains how to reimagine a product category into a luxury brand by shifting positioning and messaging.

Source: Stop Competing on Features: Reimagine Your Entire Product Category Instead on Shopify Masters.

Top episodes

1. 1. Stop Competing on Features: Reimagine Your Entire Product Category Instead

   Shopify Masters

   Dr. Julie Chung explains how to reimagine a product category into a luxury brand by shifting positioning and messaging.

2. 2. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

   The Glossy Podcast

   Melissa Morris of Métier discusses building a luxury leather goods brand by identifying market gaps and using high-quality storytelling.

3. 3. Grow Your Family Business Into a Global Luxury Brand

   Shopify Masters

   Jonathan Grahm shares his journey of transforming a family chocolate shop into a global luxury brand through design and innovation.

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