Brand Strategy In Luxury

Answer

Dr. Julie Chung explains how T3 moved hair tools from basic appliances to a luxury beauty category through strategic messaging and design.

Source: Stop Competing on Features: Reimagine Your Entire Product Category Instead on Shopify Masters.

Top episodes

1. 1. Stop Competing on Features: Reimagine Your Entire Product Category Instead

   Shopify Masters

   Dr. Julie Chung explains how T3 moved hair tools from basic appliances to a luxury beauty category through strategic messaging and design.

2. 2. Grow Your Family Business Into a Global Luxury Brand

   Shopify Masters

   Jonathan Grahm discusses evolving a family business into a global luxury brand using packaging, storytelling, and DTC strategies.

3. 3. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

   The Glossy Podcast

   Melissa Morris of Métier discusses identifying market gaps in the luxury leather goods sector and building a brand through craftsmanship and storytelling.

← Search again on AskThePods