Brand Strategy In Luxury

Answer

Jonathan Grahm discusses evolving Compartés Chocolate into a global luxury brand using high-end design and DTC expansion.

Source: Grow Your Family Business Into a Global Luxury Brand on Shopify Masters.

Top episodes

1. 1. Grow Your Family Business Into a Global Luxury Brand

   Shopify Masters

   Jonathan Grahm discusses evolving Compartés Chocolate into a global luxury brand using high-end design and DTC expansion.

2. 2. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

   The Glossy Podcast

   Melissa Morris of Métier discusses filling market gaps and using brand storytelling to position a new luxury leather goods brand.

3. 3. Stop Competing on Features: Reimagine Your Entire Product Category Instead

   Shopify Masters

   Dr. Julie Chung shares how T3 reimagined hair tools as beauty products rather than appliances to create a luxury category.

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