Explores how brands like American Girl use storytelling as a central design strategy to create immersive and engaging physical store experiences.
Explores how brands like American Girl use storytelling as a central design strategy to create immersive and engaging physical store experiences.
Discusses how New York menswear retailer Rothmans uses brand storytelling and omnichannel strategies to thrive while other department stores struggle.
Jack Stratten discusses global trends in innovative retail, focusing on how physical spaces use storytelling techniques to resonate with modern consumers.