Focuses on using storytelling as a central design strategy to create immersive and engaging retail store experiences.
Focuses on using storytelling as a central design strategy to create immersive and engaging retail store experiences.
Explores how menswear retailer Rothmans uses history and values to connect emotionally with customers and buck the 'department store death spiral.'
A case study on Greenwich St. Jewelers and how they've thrived for nearly 50 years by leveraging their founder's narrative and brand history.