Host Eric Bandholz leads a masterclass on branding, moving beyond logos to focus on value propositions and storytelling as a tool for emotional connection.
Host Eric Bandholz leads a masterclass on branding, moving beyond logos to focus on value propositions and storytelling as a tool for emotional connection.
Bryan Porter shares the 'Simple Modern' playbook, detailing how brand storytelling and emotional connection allowed them to scale to $1B with only 5% ad spend.
Rothmans owner Ken Giddon explains how storytelling regarding brand history and mission has allowed his menswear retailer to thrive while department stores fail.