Brand Storytelling

Answer

Simple Modern's Bryan Porter discusses scaling a brand to $1B while spending only 5% on ads through narrative and connection.

Source: Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook on DTC Podcast.

Top episodes

1. 1. Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

   DTC Podcast

   Simple Modern's Bryan Porter discusses scaling a brand to $1B while spending only 5% on ads through narrative and connection.

2. 2. DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

   DTC Podcast

   Niclas Bornling of Craft Sportswear explains why storytelling should never be treated as just 'content' and how to build emotional resonance.

3. 3. How menswear retailer Rothmans has avoided the department store death spiral

   Modern Retail Podcast

   Ken Giddon of Rothmans discusses using history and mission-based storytelling to buck retail trends and grow sales.

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