Brand Storytelling

Answer

Bryan Porter shares how Simple Modern reached $1B in revenue by focusing on emotional connection and narrative over traditional ad spend.

Source: Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook on DTC Podcast.

Top episodes

1. 1. Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook

   DTC Podcast

   Bryan Porter shares how Simple Modern reached $1B in revenue by focusing on emotional connection and narrative over traditional ad spend.

2. 2. DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

   DTC Podcast

   Niclas Bornling of Craft Sportswear explains why brands should stop thinking about 'content' and start focusing on the art of storytelling.

3. 3. How menswear retailer Rothmans has avoided the department store death spiral

   Modern Retail Podcast

   Ken Giddon discusses how Rothmans uses storytelling and community to survive the 'department store death spiral.'

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