Jessica Totillo Coster identifies brand stickiness as a key gap in marketing strategies, explaining how to become the 'automatic' choice for customers.
Jessica Totillo Coster identifies brand stickiness as a key gap in marketing strategies, explaining how to become the 'automatic' choice for customers.
This episode explores subscription commerce and the concept of stickiness in creating long-term customer relationships through community and curation.
A look at big eCommerce trends, with a focus on private equity's valuation of brand stickiness and customer retention as a driver for growth.