Explores the darker side of digital advertising, focusing on ethics, disinformation, and how brands can manage their reputation in a complex media landscape.
Explores the darker side of digital advertising, focusing on ethics, disinformation, and how brands can manage their reputation in a complex media landscape.
A panel of retail experts discusses the major trends for 2024, specifically highlighting the necessity of internal controls for brand safety and IP protection.
Details what major licensors like Disney and the NBA look for in partners, with a heavy focus on protecting the brand's public image and avoiding risk.