Brand Revival

Answer

Jon Shanahan explains how he is reviving the legacy fitness brand TRX, focusing on rebranding and modernizing a stale brand identity post-Covid.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

1. 1. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan explains how he is reviving the legacy fitness brand TRX, focusing on rebranding and modernizing a stale brand identity post-Covid.

2. 2. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   A deep dive into Gap Inc.'s comeback strategy, utilizing lessons from the Mattel playbook for brand reinvigoration and digital transformation.

3. 3. How eyewear brand Revo is reinventing itself

   Modern Retail Podcast

   Modern Retail explores how the 80s performance eyewear brand Revo is reinventing itself under new ownership to appeal to contemporary consumers.

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