Brand Revival

Top 3 podcast episodes answering this question on AskThePods · rebranding a company.

Answer

J.C. Penney's CMO discusses a $1 billion plan to revitalize the historic retail brand for contemporary markets.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

  1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    J.C. Penney's CMO discusses a $1 billion plan to revitalize the historic retail brand for contemporary markets.

  2. 2. Startup Vet Revives Legacy Fitness Brand

    Ecommerce Conversations

    Jon Shanahan explains how he applied startup culture to revive the storied fitness brand TRX after a period of stagnation.

  3. 3. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

    Future Commerce

    Gap’s Head of Consumer Digital Engagement shares the strategic 'playbook' for rebuilding and reinvigorating the iconic brand.

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