Jon Shanahan discusses his transition to TRX, a legacy fitness brand, and the strategies used to modernize and revive the company following a post-Covid slump.
Jon Shanahan discusses his transition to TRX, a legacy fitness brand, and the strategies used to modernize and revive the company following a post-Covid slump.
Damon Berger, Head of Consumer Digital Engagement at Gap Inc., shares the playbook for rebuilding an iconic brand and driving a successful comeback in traditional retail.
Vera Bradley's leadership team explains the 'fine art' of their 360-degree rebrand, covering how they refreshed the logo and products for a 42-year-old company.