Brand Revitalization Strategies

Answer

J.C. Penney's EVP Michelle Wlazlo discusses their $1 billion transformation plan to revive and modernize the legacy department store brand.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney's EVP Michelle Wlazlo discusses their $1 billion transformation plan to revive and modernize the legacy department store brand.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s CEO and CMO explain their first 360-degree rebrand in 40 years, covering logo updates, new products, and modernizing a legacy image.

3. 3. #99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

   Retail Gets Real

   Levi Strauss & Co. CEO Chip Bergh discusses the strategy that helped the iconic brand reclaim its status as a cultural touchstone after a period of stagnation.

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