Brand Revitalization Strategies

Answer

Jon Shanahan discusses reviving the legacy fitness brand TRX after joining in 2022 to address a 'stale' brand image.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

1. 1. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses reviving the legacy fitness brand TRX after joining in 2022 to address a 'stale' brand image.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The CEO and CMO of Vera Bradley discuss the 'fine art' of transforming a 42-year-old brand through a total rebrand.

3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney's CMO discusses the massive $1 billion transformation plan to revive the iconic department store chain.

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