Jon Shanahan discusses revitalizing TRX, a legacy fitness brand, focusing on brand refresh and turnaround strategies for established companies.
Jon Shanahan discusses revitalizing TRX, a legacy fitness brand, focusing on brand refresh and turnaround strategies for established companies.
DTC Podcast explores how Barilla reimagined 'Back to Nature' through a bold rebrand strategy anchored in nostalgia and repositioning.
The founders of Naked Wardrobe explain their 2025 rebranding efforts to refresh the brand's image and capture new market growth.