Brand Revitalization Strategies

Top 3 podcast episodes answering this question on AskThePods · revitalizing a brand.

Answer

Vera Bradley’s CEO and CMO discuss the 360-degree rebrand of their 42-year-old company, covering new brand ambassadors and omni-channel updates.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

  1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley’s CEO and CMO discuss the 360-degree rebrand of their 42-year-old company, covering new brand ambassadors and omni-channel updates.

  2. 2. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    J.C. Penney’s CMO discusses a $1 billion transformation plan to revive the 121-year-old department store chain by 2025.

  3. 3. Century 21's Larry Mentzer on reopening a legacy NYC off-price retailer

    Modern Retail Podcast

    Century 21's Larry Mentzer discusses the strategy behind reopening the iconic NYC off-price retailer after filing for bankruptcy.

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