Vera Bradley’s leadership discusses the 'fine art' of their 360-degree rebrand, including a new identity and ambassador to modernize the legacy bag brand.
Vera Bradley’s leadership discusses the 'fine art' of their 360-degree rebrand, including a new identity and ambassador to modernize the legacy bag brand.
Marketing head Jon Shanahan shares insights on reviving TRX, a storied exercise equipment company, by applying startup mentalities to a legacy business.
Century 21's Larry Mentzer explains the process of reopening the iconic NYC off-price retailer and strategies for brand reinvigoration after bankruptcy.