Brand Revitalization

Answer

Jon Shanahan discusses the revitalization of TRX, a legacy fitness brand, through modern marketing and strategic repositioning.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

1. 1. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses the revitalization of TRX, a legacy fitness brand, through modern marketing and strategic repositioning.

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   Vera Bradley's CEO and CMO explain the comprehensive strategy behind refreshing the 42-year-old bag brand for a contemporary audience.

3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

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   A look at J.C. Penney's massive transformation project to revive the iconic department store for modern consumers.

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