Brand Revitalization

Answer

Vera Bradley’s CEO and CMO discuss the 360-degree rebrand of their 42-year-old company, covering logo changes, new products, and updated retail experiences.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s CEO and CMO discuss the 360-degree rebrand of their 42-year-old company, covering logo changes, new products, and updated retail experiences.

2. 2. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney's CMO discusses a $1 billion transformation plan to revive the 121-year-old department store chain by 2025.

3. 3. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses revitalizing the legacy fitness brand TRX, focusing on brand turnaround and modernizing identity after a period of stagnation.

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