Brand Revitalization

Answer

J.C. Penney's EVP Michelle Wlazlo explores the massive $1 billion transformation plan to revive the 121-year-old retail giant by 2025.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney's EVP Michelle Wlazlo explores the massive $1 billion transformation plan to revive the 121-year-old retail giant by 2025.

2. 2. Extreme Business Makeover: Overhauling a Decade-Old Brand

   Shopify Masters

   A deep dive into overhauling a decade-old brand, balancing legacy elements with modern aesthetics and messaging.

3. 3. #99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

   Retail Gets Real

   Levi Strauss & Co. CEO Chip Bergh discusses the leadership and strategy milestones that revitalized the iconic denim brand for a new generation.

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