Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · rebranding a company.

Answer

A deep dive into J.C. Penney's $1 billion transformation plan to revive the 121-year-old department store chain.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

  1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    A deep dive into J.C. Penney's $1 billion transformation plan to revive the 121-year-old department store chain.

  2. 2. Extreme Business Makeover: Overhauling a Decade-Old Brand

    Shopify Masters

    How to overhaul a decade-old brand and reinvigorate it without losing its core identity.

  3. 3. #99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

    Retail Gets Real

    Legacy brand Levi's journey from stagnant sales to reclaiming cultural relevance under new leadership.

← Search again on AskThePods