Jon Shanahan discusses revitalizing TRX, a legacy fitness company, through a brand refresh, market repositioning, and modern marketing strategies to overcome a 'post-Covid hangover.'
Jon Shanahan discusses revitalizing TRX, a legacy fitness company, through a brand refresh, market repositioning, and modern marketing strategies to overcome a 'post-Covid hangover.'
Esprit CEO William Pak explains the strategy behind relaunching the nostalgic 80s apparel brand to regain its luxury status and modern relevance.
Ana Andjelic discusses the magic of cultural hitmaking and specific strategies for revitalizing heritage brands to make them relevant in today's micro-trend environment.