Brand Revitalization

Answer

A deep dive into J.C. Penney's $1 billion transformation plan to revive the 121-year-old department store chain.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   A deep dive into J.C. Penney's $1 billion transformation plan to revive the 121-year-old department store chain.

2. 2. Extreme Business Makeover: Overhauling a Decade-Old Brand

   Shopify Masters

   How to overhaul a decade-old brand and reinvigorate it without losing its core identity.

3. 3. #99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something

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   Legacy brand Levi's journey from stagnant sales to reclaiming cultural relevance under new leadership.

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