Brand Revitalization

Answer

Vera Bradley’s CEO and CMO discuss the fine art of transforming a 42-year-old legacy brand through a comprehensive 360-degree rebrand.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s CEO and CMO discuss the fine art of transforming a 42-year-old legacy brand through a comprehensive 360-degree rebrand.

2. 2. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   CMO Michelle Wlazlo discusses J.C. Penney’s massive $1 billion project to revive and modernize the iconic department store chain.

3. 3. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan explains how he is revitalizing the legacy fitness brand TRX by addressing a 'stale' brand image and post-Covid challenges.

← Search again on AskThePods