Gap Inc.'s Head of Consumer Digital Engagement discusses the Mattel playbook for brand reinvigoration and the specific strategies behind Gap's recent comeback.
Gap Inc.'s Head of Consumer Digital Engagement discusses the Mattel playbook for brand reinvigoration and the specific strategies behind Gap's recent comeback.
Vera Bradley's leadership explains their first-ever total brand transformation, including new logos, products, and celebrity ambassadors to modernize the 42-year-old company.
Explores how the global brand Barilla successfully repositioned and relaunched the 'Back to Nature' brand to increase market relevance and sales.