Brand Resurrection

Answer

Damon Berger discusses the strategy behind Gap's major comeback and the playbook for rebuilding an iconic legacy brand.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Damon Berger discusses the strategy behind Gap's major comeback and the playbook for rebuilding an iconic legacy brand.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's leadership explains their first total 360-degree rebrand in 40 years, covering logo, product, and digital updates.

3. 3. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit's Scott Lux discusses the brand's attempt at a comeback in the U.S. market, focusing on product-centricity and technological innovation.

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