Brand Resurrection

Answer

Damon Berger, Head of Consumer Digital Engagement at Gap Inc., shares the strategic 'Mattel playbook' used to rebuild and reinvigorate the iconic Gap brand.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Damon Berger, Head of Consumer Digital Engagement at Gap Inc., shares the strategic 'Mattel playbook' used to rebuild and reinvigorate the iconic Gap brand.

2. 2. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit's Scott Lux discusses the brand's attempt at a U.S. comeback, focusing on how technology and customer-centricity can revive a legacy brand from its 1980s heyday.

3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The CEO and CMO of Vera Bradley discuss the 'fine art' of their 360-degree rebrand to transform the 42-year-old company for a modern audience.

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