Social strategist Ted Rubin explores the 'Return on Relationship' and how authentic connections and consumer sharing build a lasting brand reputation.
Social strategist Ted Rubin explores the 'Return on Relationship' and how authentic connections and consumer sharing build a lasting brand reputation.
Mike Jackness and Michael Kaufman discuss using lifetime warranties as a strategic tool to build brand reputation and maintain customer contact on Amazon.
Alex Hormozi joins Behind the Brand to discuss his philosophy that brand equals reputation and how to build one that lasts.