Brand Repositioning

Answer

Barilla's CMO discusses repositioning Back to Nature away from 'plant-based' labels to increase sales and market relevance.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Barilla's CMO discusses repositioning Back to Nature away from 'plant-based' labels to increase sales and market relevance.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's leadership explains the strategic transformation of their heritage brand to appeal to modern consumers.

3. 3. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Brand positioning expert Kathy Guzman-Galloway shares strategies for eCommerce growth through clear brand promises and audience understanding.

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