Brand Repositioning

Answer

Explores how Back to Nature (under Barilla) repositioned its brand identity to improve retail performance and shelf velocity.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores how Back to Nature (under Barilla) repositioned its brand identity to improve retail performance and shelf velocity.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's leadership discusses the 2024 total transformation of the 42-year-old brand to reach new audiences.

3. 3. 380. How Vera Bradley transformed a legacy brand

   Retail Gets Real

   CEO Jackie Ardrey discusses the strategic refresh of Vera Bradley’s look and market positioning to expand their consumer profile.

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