Brand Repositioning

Answer

Explores how Barilla repositioned the brand Back to Nature by moving away from 'plant-based' labeling to increase shelf velocity and appeal.

Source: Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity on DTC Podcast.

Top episodes

1. 1. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores how Barilla repositioned the brand Back to Nature by moving away from 'plant-based' labeling to increase shelf velocity and appeal.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The CEO and CMO of Vera Bradley discuss the 2024 total transformation of their 40-year-old legacy brand, covering logo, product, and market positioning.

3. 3. Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

   eCommerce Marketing Podcast

   Emma Schermer Tamir discusses mastering market positioning, customer research, and brand identity evolution, using the Stanley brand's transformation as a key example.

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