Brand Relevance Strategies

Answer

Gap's Head of Consumer Digital Engagement, Damon Berger, discusses the strategy behind the brand's comeback and the playbook for proactive brand leadership.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Gap's Head of Consumer Digital Engagement, Damon Berger, discusses the strategy behind the brand's comeback and the playbook for proactive brand leadership.

2. 2. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Andrea from Barilla explains how they repositioned the 'Back to Nature' brand to increase market relevance and shelf velocity.

3. 3. Differentiation Strategies Every Founder Needs to Hear

   Shopify Masters

   Babba Rivera of Ceremonia shares how to use cultural heritage and purpose-driven branding to disrupt industries and create brand differentiation.

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