Brand Relevance

Answer

Vera Bradley's CEO and CMO discuss the strategic overhaul of their 42-year-old brand to stay relevant in a modern retail landscape.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss the strategic overhaul of their 42-year-old brand to stay relevant in a modern retail landscape.

2. 2. 328. Crocs: A story of reinvention, innovation and modern marketing magic

   Retail Gets Real

   Explores how Crocs transitioned from a mocked brand to a global icon through strategic partnerships and reinvention.

3. 3. Reviving Revo Sunglasses

   The Unofficial Shopify Podcast

   CEO Cliff Robinson explains how Revo Sunglasses uses heritage marketing and DTC models to adapt to changing consumer preferences.

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