Brand Relevance

Answer

Gap Inc.'s Head of Consumer Digital Engagement discusses the Mattel playbook for reviving iconic brands and maintaining proactive relevance.

Source: Why Gap is Back: The Mattel Playbook for Brand Reinvigoration on Future Commerce.

Top episodes

1. 1. Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

   Future Commerce

   Gap Inc.'s Head of Consumer Digital Engagement discusses the Mattel playbook for reviving iconic brands and maintaining proactive relevance.

2. 2. Naked Wardrobe's co-founders are projecting 50% growth in 2025, following a rebrand

   The Glossy Podcast

   The founders of Naked Wardrobe discuss their 2025 rebrand aimed at boosting growth and enhancing brand equity.

3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s executives discuss a 360-degree rebrand designed to modernize the legacy brand for a new generation.

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