Brand Relevance

Answer

Dives into the 'relevance gap' where consumers feel brands fail to connect, offering strategies for personalized, omnichannel marketing and fostering brand loyalty.

Source: Can Brands Close the Relevance Gap? on Retail Remix.

Top episodes

1. 1. Can Brands Close the Relevance Gap?

   Retail Remix

   Dives into the 'relevance gap' where consumers feel brands fail to connect, offering strategies for personalized, omnichannel marketing and fostering brand loyalty.

2. 2. How JanSport Stays Relevant and Connects With Gen Z Consumers

   Total Retail Talks

   JanSport's VP of Global Brand Management discusses how the heritage backpack brand maintains cultural and generational relevance through demographic shifts.

3. 3. Foot Locker's Mel Peralta: 'You want to be able to stop the scroll'

   The Glossy Podcast

   Foot Locker's brand incubator head discusses the importance of cultural relevance and resonance with contemporary values to capture consumer attention.

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