Vera Bradley’s leadership discusses the strategic overhaul of their 42-year-old brand to appeal to modern consumers through product and identity updates.
Vera Bradley’s leadership discusses the strategic overhaul of their 42-year-old brand to appeal to modern consumers through product and identity updates.
The CEO of Revo details the process of reinventing an iconic 80s performance eyewear brand under new ownership to find relevance in the current market.
A deep dive into repositioning a major brand through creative overhauls and SKU streamlining to change consumer perception and market performance.