Brand Reinvention

Answer

Vera Bradley's CEO and CMO discuss their massive 360-degree rebrand to modernize the 40-year-old company.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss their massive 360-degree rebrand to modernize the 40-year-old company.

2. 2. How eyewear brand Revo is reinventing itself

   Modern Retail Podcast

   Revo's CEO discusses the major reinvention of the iconic 80s performance eyewear brand for a modern audience.

3. 3. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

   DTC Podcast

   Explores how Barilla reimagined and repositioned the Back to Nature brand with a bold creative overhaul.

← Search again on AskThePods