Covers how Barilla reimagined the 'Back to Nature' brand, ditching 'plant-based' tags for a retro 1960s identity to drive shelf velocity.
Covers how Barilla reimagined the 'Back to Nature' brand, ditching 'plant-based' tags for a retro 1960s identity to drive shelf velocity.
Vera Bradley's CEO and CMO discuss their total brand transformation, including new logos, products, and retail experiences to modernize the legacy brand.
Details how the iconic 80s eyewear brand Revo is revitalizing its identity and expanding channels under new ownership to reach a new generation.