Brand Refresh Strategy

Answer

Vera Bradley's CEO and CMO discuss their '360-degree rebrand' involving logo changes, product updates, and new retail experiences.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss their '360-degree rebrand' involving logo changes, product updates, and new retail experiences.

2. 2. Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?

   The eCommerceFuel Podcast

   A deep dive into the eCommerceFuel rebrand, exploring whether hiring a branding agency is worth the cost and the internal change management required.

3. 3. How De La Calle’s Rebrand Aims to Capture New Customers

   Shopify Masters

   The founder of De La Calle explains the strategy used to rebrand his Mexican soda brand to reach new audiences.

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