Jon Arnold discusses Tires Plus's massive brand refresh, covering objectives like customer re-engagement and modernizing a long-standing legacy brand.
Jon Arnold discusses Tires Plus's massive brand refresh, covering objectives like customer re-engagement and modernizing a long-standing legacy brand.
A deep dive into the practicalities of a brand refresh, including financial costs, agency involvement, and the strategic decision-making process.
Ashley's Chief Retail Officer discusses the strategy behind their recent rebrand and how it integrates with their physical store refresh.