Vera Bradley's leadership explains their recent total brand overhaul, covering logo changes, product lines, and store experiences.
Vera Bradley's leadership explains their recent total brand overhaul, covering logo changes, product lines, and store experiences.
A solo episode detailing the specific steps, costs, and lessons learned from a full organizational brand refresh.
Serial entrepreneur Alex Matthews explains how a rebrand can be used strategically to reach new customer segments through packaging and identity updates.