Brand Refresh

Top 3 podcast episodes answering this question on AskThePods · executing a successful brand refresh.

Answer

Andrew Youderian goes behind the scenes of the eCommerceFuel rebrand, discussing costs, agency selection, and lessons learned.

Source: Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost? on The eCommerceFuel Podcast.

Top episodes

  1. 1. Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?

    The eCommerceFuel Podcast

    Andrew Youderian goes behind the scenes of the eCommerceFuel rebrand, discussing costs, agency selection, and lessons learned.

  2. 2. Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

    DTC Podcast

    Explores how Barilla reimagined 'Back to Nature' with a bold rebrand strategy anchored in nostalgia and repositioning.

  3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley’s leadership discusses the strategy behind their first major rebrand in 40 years to capture modern audiences.

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