Brand Rebranding

Answer

Rytis Lauris (CEO of Omnisend) discusses the process of rebranding a SaaS company, focusing on internal alignment and strategic pivots.

Source: Rytis Lauris CEO of Omnisend - email marketing and the power of a rebrand on eCommerce MasterPlan.

Top episodes

1. 1. Rytis Lauris CEO of Omnisend - email marketing and the power of a rebrand

   eCommerce MasterPlan

   Rytis Lauris (CEO of Omnisend) discusses the process of rebranding a SaaS company, focusing on internal alignment and strategic pivots.

2. 2. How De La Calle’s Rebrand Aims to Capture New Customers

   Shopify Masters

   Alex Matthews explains the strategy behind rebranding De La Calle (a Mexican soda brand) to capture new customers and update brand identity.

3. 3. Using Your Customer Base to Crowdfund, Rebrand, and More

   Shopify Masters

   Bird & Blend Tea Co. founder Krisi Smith shares how she leveraged her customer base to crowdfund and rebrand the company for retail expansion.

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