Discusses brand purpose in the context of modern culture, AI chaos, and how major brands like McDonald's navigate social alignment and long-term customer relationships.
Discusses brand purpose in the context of modern culture, AI chaos, and how major brands like McDonald's navigate social alignment and long-term customer relationships.
Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for brand positioning and explains why 'why you do the work' is the foundation of brand purpose.
The story of Wirth Hats, a brand that has funded 6,500 therapy sessions, demonstrating how to combine commerce with a meaningful social mission.