Kathy Guzmán Galloway, an ex-PepsiCo strategist, explains how brand purpose serves as a foundational framework for DTC brand positioning and day-to-day operations.
Kathy Guzmán Galloway, an ex-PepsiCo strategist, explains how brand purpose serves as a foundational framework for DTC brand positioning and day-to-day operations.
The story of Wirth Hats, a Shopify store that uses its purpose—funding therapy sessions—to drive growth and build deep customer compassion and loyalty.
Babba Rivera discusses building Ceremonia, a hair care brand that uses purpose-driven branding and cultural heritage as a primary differentiation strategy.