Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and defines brand purpose as the fundamental reason a business exists beyond profit.
Ex-PepsiCo strategist Kathy Guzmán Galloway breaks down brand positioning and defines brand purpose as the fundamental reason a business exists beyond profit.
Ben, founder of Wirth Hats, discusses building a purpose-driven Shopify store that has funded 6,500 therapy sessions, proving that mission-based brands can thrive.
Amanda Brinkman explains the difference between brand purpose and 'brand action,' urging companies to do well by doing good through authentic storytelling.