Brand Purpose

Answer

Chip Walker, co-author of 'Activate Brand Purpose,' discusses how to harness the power of movements to transform a company and integrate purpose into actionable marketing.

Source: Embracing Movement Marketing with bestselling author Chip Walker on eCommerce MasterPlan.

Top episodes

1. 1. Embracing Movement Marketing with bestselling author Chip Walker

   eCommerce MasterPlan

   Chip Walker, co-author of 'Activate Brand Purpose,' discusses how to harness the power of movements to transform a company and integrate purpose into actionable marketing.

2. 2. McDonald's CEO Ate a Burger Like He Was Defusing a Bomb

   Future Commerce

   An exploration of how brand purpose is becoming essential for long-term customer relationships and the alignment of brands with social and cultural movements.

3. 3. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares branding frameworks that help DTC brands define their purpose—the 'why' behind their business.

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