Brand Purpose

Answer

Amanda Brinkman explains how companies can transition from simple mission statements to actionable brand purposes that drive storytelling and social impact.

Source: Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman on Up Arrow Podcast.

Top episodes

1. 1. Brand Storytelling: How Companies Can Do Well by Doing Good With Amanda Brinkman

   Up Arrow Podcast

   Amanda Brinkman explains how companies can transition from simple mission statements to actionable brand purposes that drive storytelling and social impact.

2. 2. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   Ex-PepsiCo strategist Kathy Guzmán Galloway shares frameworks for brand positioning and explains why a clear 'why' is essential for DTC success.

3. 3. McDonald's CEO Ate a Burger Like He Was Defusing a Bomb

   Future Commerce

   The hosts discuss the increasing importance of brand purpose in modern retail, specifically focusing on aligning with social causes and cultural movements.

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