Kathy Guzman-Galloway, a brand positioning expert, discusses how to create a clear brand promise and leverage qualitative research for eCommerce growth.
Kathy Guzman-Galloway, a brand positioning expert, discusses how to create a clear brand promise and leverage qualitative research for eCommerce growth.
Host Eric Bandholz delivers a masterclass on branding, explaining why it's more than just a logo and how to tailor messaging to specific customer groups.
Jessica Strelioff and Danielle LaRoy of Goodside Studio unpack the mysteries of effective branding, design, and market differentiation in the digital space.