Brand Positioning And Marketing

Answer

Kathy Guzman-Galloway, a brand positioning expert, discusses its importance for eCommerce, defining clear brand promises, and strategies for market differentiation.

Source: Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway on eCommerce Marketing Podcast.

Top episodes

1. 1. Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway

   eCommerce Marketing Podcast

   Kathy Guzman-Galloway, a brand positioning expert, discusses its importance for eCommerce, defining clear brand promises, and strategies for market differentiation.

2. 2. Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir

   eCommerce Marketing Podcast

   Emma Schermer Tamir shares insights on mastering market positioning, brand strategy, and differentiation to help startups and established brands stand out.

3. 3. Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway

   2X eCommerce Podcast

   An ex-PepsiCo strategist unveils frameworks for brand positioning specifically designed to transform direct-to-consumer (DTC) brands.

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