An ex-PepsiCo strategist shares frameworks for DTC brand positioning, explaining why it's the foundation of all marketing and how to define your brand promise effectively.
An ex-PepsiCo strategist shares frameworks for DTC brand positioning, explaining why it's the foundation of all marketing and how to define your brand promise effectively.
Learn how to master market positioning to differentiate your brand. Focuses on customer research, brand identity building, and strategic transformation examples.
Jim Huffman explains how to escape the 'sea of sameness' and stop competing on price by mastering brand positioning and product differentiation.