Brand Portfolio Management

Answer

Macy's CMO Nata Dvir explains the strategy behind evolving and managing their extensive portfolio of private-label brands to stay relevant.

Source: Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights' on The Glossy Podcast.

Top episodes

1. 1. Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'

   The Glossy Podcast

   Macy's CMO Nata Dvir explains the strategy behind evolving and managing their extensive portfolio of private-label brands to stay relevant.

2. 2. eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges

   The eCommerceFuel Podcast

   Fan Bi of The Hedgehog Company discusses managing an eCommerce holding company that acquires and scales multiple brands.

3. 3. Seller Skills - How to Prep for a 7 Figure Exit on Amazon from a Seller who's Done it with Nate Ginsberg

   Actualize Freedom

   Nate Ginsberg shares strategies for optimizing a product portfolio to prepare an Amazon FBA business for a 7-figure exit.

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