Brand Portfolio Management

Answer

Fan Bi of The HedgeHog Company discusses managing an eCommerce holding company, acquiring brands, and overseeing a portfolio of diverse assets.

Source: eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges on The eCommerceFuel Podcast.

Top episodes

1. 1. eCommerce Headwinds: Macro Sentiments, Cooling M&A & Operational Challenges

   The eCommerceFuel Podcast

   Fan Bi of The HedgeHog Company discusses managing an eCommerce holding company, acquiring brands, and overseeing a portfolio of diverse assets.

2. 2. Rethinking Your Website in the Age of AI (Episode 473)

   Thinks Out Loud

   Tim Peter discusses how to build and manage a brand portfolio of assets that remain relevant and recognizable in the age of AI-driven search and digital discovery.

3. 3. Ecommerce: The Stock Mistake Killing Your ROAS

   Ecommerce: The Hammersley Brothers

   Mark and Ian discuss the 80/20 rule in product portfolios, focusing on how inventory mismanagement across a large catalog can kill ROAS and brand performance.

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